Worldwide rail vacation operator invests in logos to drive growth all through 2017 and beyond
[LONDON] — [January 26, 2017] Great Rail Journeys, the particular UK’ s leading train holiday company operating internationally, is looking to offer data-driven, personalised online encounters for customers as this heads into 2017’ h peak booking period.
The organization has brought in Qubit , frontrunners in context-driven customer activities, to identify specific client groups and target all of them with sophisticated, personal experience, increasing the number associated with online visitors who total bookings via either typically the website or over this phone with advisors in the company’ s get in touch with centre.
The particular Qubit Visitor Cloud system will allow Great Train Journeys to build wealthy profiles of visitors through multiple data sources, which usually will be used in order to create highly relevant electronic experiences for customers dependent on their needs plus behaviour. For example, knowing where a customer will be in their booking trip enables Great Rail Travels to provide the majority of relevant experience based upon that insight. This can involve sparking inspiration among undecided customers by featuring specific brochures available to be able to download, providing links for you to relevant entries in Excellent Rail Journeys’ hosted weblog, or asking customers in case they would like to help speak to an skilled Tour Advisor over often the phone.
“ Qubit’ s ability in order to create relevant, personalised suffers from that convert browsers in to buyers will prove important as we look to be able to increase our market discuss throughout peak trading intervals and beyond, ” stated Daniel Tangen, Head regarding Ecommerce at Great Railroad Journeys. “ If we’ re to meet our own ambitious growth plans in addition to ensure we stand away in the marketplace, we’ ll need to participate with customers in progressively sophisticated ways and supply them with experiences and even offers tailored to their own specific needs, ” Tangen added.
“ The Qubit platform will certainly allow Great Rail Trips to act on your wealth of customer information at their fingertips, producing it far easier together with quicker for online site visitors to find the ideal holiday, ” said Graham Cooke, CEO of Qubit, “ In an significantly competitive market, giving clients a relevant and significant experience can make almost all the difference. By using data to create extremely personalised interactions, Great Track Journeys can continue for you to ensure their market-leading getaway and travel experiences are usually matched by the reserving experience. ”
Notes to Editors
Regarding Great Rail Journeys
Great Rail Excursions Ltd. has an unmatched knowledge and understanding involving holidays by rail, along with more than 40 many years of experience in arranging them. In April 2013 ECI partners acquired the exact company, founded in the particular mid-1980s, with Peter Liney appointed as chief professional of the 140 workers based in the Mind Office. The York centered specialist has two sibling brands: Rail Discoveries which often offers quality and worth on its extensive team touring portfolio, and GRJ Independent which enables all those preferring to travel individually to create, plan and additionally depart under their personal steam. The company utilizes more than 300 very experienced Tour Managers to help lead 1, 100 party departures a year in order to destinations worldwide.
Qubit helps manufacturers stay one step forward of their customers simply by transforming the way these people engage with them. Simply by collecting and harnessing consumer data, our platform assists brands influence customers by simply serving them personalized electronic digital experiences based on their particular actual behaviour.
Our platform works by means of using the right info to create a reside picture of every buyer and ensuring it moves across the business within real time.
It then turns purchaser data into customer actions by using the correct digital tools and communications to create engaging, a digital experiences. Using machine studying we can then assist brands do this from scale.
Qubit powers experiences reaching more than 400 million consumers each day for many connected with the world’ s top brands such as Topshop, John Lewis, Emirates, NET-A-PORTER, Spirit Airlines, Ladbrokes, Jones Cook, Ulta Beauty not to mention UNIQLO.
With regard to more information, visit www.qubit.com
Laura Hare, Communications
laura. hare@qubit. possuindo